Speed test Guides

Speed lower than your plan: why, and what to do

Updated 23 September 2026

A gap between advertised and measured speed is normal. A huge gap is not. Here is how to tell them apart, and how to get results when the fault lies with your provider.

First: "up to" is not a firm promise

Plans are sold with a theoretical maximum. It assumes a perfect setup, one device connected and an uncongested network. In real life, a 10% to 30% gap on fibre is common. Measuring 80 Mbps on a 1 Gbps plan over a cable, however, points to a real problem.

Producing a measurement that counts

Before blaming anyone, get a clean measurement:

  1. Plug in an Ethernet cable straight into the router. Wi-Fi almost always skews the result.
  2. Stop everything else: other devices, downloads, online backups, TV over the router.
  3. Close tabs and apps that consume in the background.
  4. Turn off the VPN, which often caps throughput.
  5. Run three tests at different times of day and note the results with the time.

If you cannot use a cable, say so: a complaint based on a Wi-Fi measurement will be dismissed immediately.

The causes, most common first

Your hardware caps out

ComponentCommon limit
Ethernet port on the computer or router100 Mbps on older models, 1 Gbps on most
Category 5 Ethernet cable100 Mbps
Wi-Fi 4 (802.11n)often 100 to 150 Mbps in practice
Old hard drivecan slow a download, not the test

On plans above 1 Gbps, the computer's network port is very often the real ceiling.

Your indoor setup

A powerline adapter, an extender, a cheap switch or an old wall socket all cut speed. Always test plugged straight into the router before blaming the line.

What your line actually is

A plan sold as "fibre" may stop at the building and finish over copper or coaxial cable. What you measure is then that last stretch. Check your contract for the exact technology: FTTH, FTTB, FTTC, cable, VDSL.

Distance to the exchange, on copper

On ADSL and VDSL, speed drops with line length. Beyond one or two kilometres, VDSL falls back to ADSL levels. Nothing on your side fixes that.

Network congestion

At peak times, a shared cable network or a busy mobile mast slows the whole area. Comparing your morning and evening tests makes it visible.

A fault on the line

A badly crimped connector, a dusty optical socket, a damaged cable or failing equipment at the exchange: speed is then abnormally low around the clock, including at night.

Getting it fixed

  1. Gather your evidence: date, time, download and upload speed, connection type, hardware.
  2. Contact support and ask for a line diagnostic. Describe the cabled tests you ran.
  3. Ask for an engineer visit if the remote diagnostic finds nothing.
  4. Put a complaint in writing and keep a record if nothing moves.
  5. Escalate to the ombudsman or regulator in your country as a last resort. Several countries require providers to meet minimum speed commitments and offer official measurement tools whose results carry more weight than a consumer test.

Depending on your country and contract, a speed that stays far below what was sold may entitle you to a price reduction or to cancel without penalty. Check the rules where you live before starting a formal process.

When the problem is on your side

If the cabled measurement reaches the expected speed but everything still feels slow, the problem is internal: Wi-Fi, an old device, too many connected gadgets. Our guides on slow Wi-Fi and on latency walk through the fixes.

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Frequently asked questions

What gap between advertised and measured speed is acceptable?

On fibre, 10% to 30% over a cable is common, especially above 1 Gbps where the computer becomes the limiting factor. Half the advertised speed or less deserves a diagnostic.

My neighbour has the same provider and a better speed. Why?

Hardware, indoor wiring, the actual technology of the connection and sometimes even the street cabinet differ from one home to the next. Compare cabled measurements first.

Is a speed test enough for a complaint?

It is a starting point, especially with several cabled measurements with dates and times. For a formal dispute, also use your national regulator's official measurement tool if one exists.

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